This is the branding of the Honoria Livingston McVitty Society, an organization developed by my client, the Friends of Clermont State Historic Site, located in Germantown, NY. They had this amazing photograph of Honoria Livingston McVitty and wanted something old fashioned and historical looking, designed as branding to resonate with their members. I designed a logo and frame for the photo to give the appearance of coming from the gilded age, to really emphasize the style of fashion of the subject. The monogrammed letters are surrounded by flowers because Honoria was an avid gardener. The letters themselves were developed by looking at period advertising. I used the teal / aqua colors within the guidance of parent branding for the Friends of Clermont State Historic Site.
All together I designed a logo, including the lettering for the monogram, a brochure, a reply card and two envelopes, one with a front and back. The photo with the children had to have a lot of manipulation to remove parts of other children that looked out of place, and it was the only recent photograph they had of children unmasked.
This was a lot of going back and forth between Illustrator, Photoshop and InDesign. But in the end, I received excellent feedback from my stakeholders on this project!