KAATERSKILL FALLS
LABEL/ BRANDING DESIGN

This was the original print from a linocut I created and printed. It is rough and raw, but has a lot of potential. There were elements on this that I personally believed could be improved and embellished. Since a linocut really cannot be "fixed," the design needed to be changed afterwords, digitally.
This is a wine label designed from the print below, after being edited in Photoshop. As you can see, there are some subtle changes to make the design fuller. It was also brought into Illustrator, traced, and the extra points were cleaned up and smoothed.
The wine label completely finished. The lightness of color really shows up well upon the dark background of the wine.
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