Layout of Rack Card

As a freelancer, the images were provided to me, but I designed the layout for this rack card in InDesign, using visual hierarchy. This is for the Outdoor Offerings Programs for 2022 of Clermont State Historic Site and Friends of Clermont. While the photographs in the rack card were provided to me from the Organization, I framed them with the content being careful to balance the text placement to the imagery. It i always pleasing to get excellent photography displaying the property and activites when you are trying to create rack cards and marketing material, because even when you are given content and images, you have to balance the content and imagery out. It id very important when creating a rack card or other marketing material to highlight the important terms such as dates, locations or important terms when designing.