Luna Salon is a fictitious place to demonstrate branding. I designed a luna moth in illustrator with a glowing moon behind it. I wanted the lettering of the name to have that same style to it. I wanted the colors in the name to match the colors of the moth. For the spa, I showed two different ways to display the name in the window. One you would not see clearly from far away, however, if this were a real building. I think the one with the dark background is more readable.